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Get the New Year Started Off Right by Learning How to Market to the Government





There are always milestones throughout the year where we check in with our small business’ finances. This is usually tax time and the beginning of fall (new school year!), but the most natural place to do some checking in is at the end of the year. Not only does the beginning of a new year signal a fresh slate personally, but it can also feel like a new start for your business. This past year has been…




How You Should Be Responding to RFPs for Goods





One of the most common questions that I get at workshops for M/WBEs is, “Are all RPFs the same?” And the answer is no! Some RFPs require a tremendous amount of detailed paperwork, especially if you are going to be doing extensive work for the government. Others, like RFPs for Goods, requires less paperwork, but that doesn’t mean you don’t need to be super prepared for your M/WBE to win them! Typically when a government agency puts…




How to Create a Compliant Cost Estimate for Goods and Services Bids, Proposals, and RFPs





One of the biggest opportunities for small business of all kinds, especially those owned by women or minorities, are government contracts. By winning government contracts, you can bring in an entirely new source of revenue, enable you to grow your business and become more successful than ever. This, of course, requires you to know how to best position your business to win these contracts. The competition is fierce and, without the knowledge, you’re unlike to be able…




5 Tips for Responding to RFPs





One of the biggest opportunities out there for businesses of all sizes is when a Request for Proposal is sent out by government agencies. Putting together a response to an RFP can mean a ton of work for you and your staff, as it takes time to gather all of the necessary materials, but the payoff can be well worth it. A large part of my business has been advising folks on how to win proposals from…




How to Increase Your Bottom Line with Micro/Small Purchases





Over the last few years, opportunities have exploded for minority- and women-owned business in the city of New York. From Requests for Proposals to increased spending for Micro/Small Purchases, there are massive opportunities for growth, you just need to know where to find them. In December of 2017, New York City decided to increase the discretionary purchasing authority for micro/small purchases from $20,000 to $150,000. This is, to be frank, huge! This change has been a long…




Creating Compelling Marketing Materials





Government buyers are just like any other potential client, for them to do business with you they need to know, like, and trust you. Many small business owners wrongly assume they should not be marketing to government buyers because of procurement policy rules. The only time you cannot communicate directly with government buyers is during the actual RFP process. It’s okay to communicate with government buyers at other times throughout the year. When marketing to government buyers…




Increase Revenue through Marketing to the Government – Create Bold Marketing Materials





NYC spends billions of dollars on good and services annually creating great opportunities for small businesses.  Most recently, NYC has increased the discretionary purchasing threshold from $20,000 to $150,000 and they buy everything from office supplies, graphic design, consulting services, video, and so much more.  If you are looking for ways to increase revenue, it’s now more important than ever to have an effective strategy for marketing to the government. To market your business to the government,…




Are You Building Your NYC Pipeline?





All too often, I see clients who have attended trade shows, such as the upcoming NYC 12th Annual, Citywide Procurement Fair, and left with limited results. They are not building their NYC Pipeline. Planning is the key to success in navigating procurement fairs and trade shows.  I recently facilitated a workshop outlining a strategy for navigating the New York City Procurement Fair — prior to attending the fair. Today, our focus is on what to do after…




5 Tips for Navigating the NYC Procurement Fair





Goal: Your attendance at the NYC Procurement Fair should be tied to a specific and measurable goal.  Don’t make the mistake of wandering around aimlessly collecting information.  Instead, do some research before the fair to identify agencies that you have the greatest possibility of doing business with.  Come to the fair prepared with a list.  In addition, another goal could be to familiarize yourself with the numerous services and programs available to small businesses — including training…




It’s the End of the NYC’s Fiscal Year – Opportunities for MWBEs





The end of New York City’s fiscal year is June 30, 2018.  It’s a time when New York City agencies are preparing their budgets for the upcoming year and evaluating spending and vendor performance for the previous period.  This is an exciting time to connect with NYC agencies about their plans for the upcoming year and share ideas about how your product/service could help the agency to meet specific goals. As the year ends, Mayoral Agencies are…