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Increase Revenue through Marketing to the Government – Create Bold Marketing Materials





NYC spends billions of dollars on good and services annually creating great opportunities for small businesses.  Most recently, NYC has increased the discretionary purchasing threshold from $20,000 to $150,000 and they buy everything from office supplies, graphic design, consulting services, video, and so much more.  If you are looking for ways to increase revenue, it’s now more important than ever to have an effective strategy for marketing to the government. To market your business to the government,…




Are You Building Your NYC Pipeline?





All too often, I see clients who have attended trade shows, such as the upcoming NYC 12th Annual, Citywide Procurement Fair, and left with limited results. They are not building their NYC Pipeline. Planning is the key to success in navigating procurement fairs and trade shows.  I recently facilitated a workshop outlining a strategy for navigating the New York City Procurement Fair — prior to attending the fair. Today, our focus is on what to do after…




5 Tips for Navigating the NYC Procurement Fair





Goal: Your attendance at the NYC Procurement Fair should be tied to a specific and measurable goal.  Don’t make the mistake of wandering around aimlessly collecting information.  Instead, do some research before the fair to identify agencies that you have the greatest possibility of doing business with.  Come to the fair prepared with a list.  In addition, another goal could be to familiarize yourself with the numerous services and programs available to small businesses — including training…




It’s the End of the NYC’s Fiscal Year – Opportunities for MWBEs





The end of New York City’s fiscal year is June 30, 2018.  It’s a time when New York City agencies are preparing their budgets for the upcoming year and evaluating spending and vendor performance for the previous period.  This is an exciting time to connect with NYC agencies about their plans for the upcoming year and share ideas about how your product/service could help the agency to meet specific goals. As the year ends, Mayoral Agencies are…




Jump Start Your Marketing for 2018





For MWBEs, doing business with the government presents a world of opportunity. For MWBEs in NYC attracting the right buyer is dependent on targeting the correct buyer, and they are doing this successfully. Whether you want to connect with more of your ideal clients or increase overall revenue in the new year, consider some of these tactics for your marketing strategy: Attend Networking Events There are many networking events held strictly for MWBE attendees. You should take advantage…




MWBE Business Course: Deadline December 11





Benjamin Franklin said: "An investment in knowledge pays the best interest." At a certain point in the life cycle of a business, an investment in a business course, or coach, or combination of both will aid in growing your business. These professional coaches or programs are often pricey—you get what you pay for!—and no surprise, this may be a difficult expense to incur; especially for a sole proprietors. With so many workshops, webinars, conferences, programs, and businesses…




Cash Flow Matters: Preparing Your Business for Growth





Business owners have a natural drive to grow and scale their business. There are lots of obstacles and distractions in the way, but your best chances for successful growth requires you to think about the big picture—while also drilling down into the nitty gritty of your business's financial health. MWBEs, in particular, need to carefully consider their money matters, especially when it comes to government clients. The facts are the facts, and this is certain: you can’t…




Can a Business Coach Really Get Your Business to the Next Level?





What would you say if someone told you that achieving a 70% increase in work performance, a 61% increase in improved business management style, and a 57% increase in time management could be as simple as hiring one more person? Well, it’s true. Optimizing your business can be as simple as hiring a business coach or mentor. In the simplest terms, business coaching is the process by which an advisor comes in to take a business from…




How to Network with Government Agencies and Buyers





In the next few weeks, there are several MWBE networking events taking place throughout New York City. To the novice networker, these may seem like business as usual meet-and-greet exchanges. To a business savvy networker, these events present huge opportunities to connect with government buyers! Some gatherings are large, such as the annual NYS MWBE Forum; other networking events are smaller with opportunities for one-on-one discussions with C-level executives and government officials. As business owners, our time…




MWBEs: Don’t Forget to Do Business with Small Business





National Independent Retailer Week is happening now, July 17-23. This observance was established by Clare Rayner, author and retail expert, as a way to weave communities with local retailers to accomplish one goal: keep money local. As a Minority Woman Business Enterprise (MWBE), I'll admit, it’s common to focus most of our attention on trying to do business with government. In the process though, it's easy to forget about the direct impact we can have on our…