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Events

Upcoming Events


Event Marketing by Constant Contact

SBS-PTAC: “Creating Compelling Marketing Materials”

Wed, August 29, 2018
10:00 AM – 12:00 PM EDT

Click Here to Register

Location

NYC Department of Small Business Services
110 William Street, 7th Floor
New York, NY 10038

Description

This workshop will provide tips on how to create compelling marketing materials that will help you increase awareness of your products and services to government buyers and enable you to take advantage of over $20 Billion in contract opportunities aimed at minority and women owned businesses.

Who Should Attend

  • Business owners who are interested in selling goods and services to NYC.
  • Small, minority and women owned businesses.
  • Entrepreneurs.

Topics

  • Strategies for conducting market research that will enable you to identify your target audience and determine who is buying what you are selling.
  • How to determine your value proposition and branding strategy that will enable your business to stand out.
  • How to Create a Capability Statement — we’ll provide you with templates and examples.
  • Developing a marketing calendar that will allow you to automate key marketing functions.
  • How to measure and track results.

Jean Kristensen, President and CEO of Jean Kristensen & Associates